Why Coffee surf
Organic. Always Fresh
Perfect combination between harvesting and processing
When it comes to pesticides, herbicides, and fungicides, coffee is one of the top sprayed agricultural crops globally. Because it’s such a delicate and time-consuming practice, most coffee farmers rely on these chemicals to make sure their farms yield bountiful coffee plants. Many have accepted this as the norm, but we’re here to inspire customers to choose better coffee, and inspire the industry to do better as a whole.
To be an all organic company, we work hard to develop long-term partnerships with farmers at origin—so we can participate in the efforts it takes to field organic plants. It’s extra work, less consistent, and often yields far less product. It’s a commitment far more complicated than many other industries, but it’s one we stand behind and urge others to do the same.
While you might have heard of fairly traded coffee, we use specialized model called direct trade. This is a process in which roasters work directly with farmers to meet higher standards for coffee quality in exchange for a premium price. That way, the farmers get livable wages, and coffee surf gets to give you the best coffee out there.
All of our coffee comes from stallholder farms, or half acre lots, meaning we focus on souring from family-owned farms that invest their livelihoods in sustainable practices that produce our incredible coffee.
Our green coffee (non-roasted) is then shipped to Redbank, NJ where our partners at Volcafe Collective, roast our coffees weekly to order on a Loring roaster. We prefer roasting on a Loring because we find the taste to be very clean and that the roasted coffees stay fresher, longer!
Packed + sealed by hand
At this point, all of the roasted coffees make their way to Coffee Surf HQ where our production team will grind, pack, and seal each bag coffee on our custom assembly line. All coffee is made to-order, so they are as fresh as possible when they arrive at your door.
A NOTE FROM OUR FOUNDER
To the everyday adventurer –
At Coffee Surf Co., we’re just like you. We love hangin’ with friends at the beach, hiking our favorite trail, or jammin’ on a beat-up guitar. And while we love extreme sports and big waves, we know that real life is the best adventure of all.
As a musician and adventure-junkie, I started selling cold brew coffee on the beach and at music festivals. As I connected with real people, I realized that our coffee reminds us of why we’re here – to celebrate each adventure in life – whether big or small – with the people we love.
Coffee Surf Co. started small. My daughter named our company. We built our first shop in Belmar, NJ, so we could share our love for life (and for great coffee) with whoever the waves carried in. We’re humbled by each location we open and each new customer we serve.
Our core belief is that a great cup of coffee helps you pause and reflect on your own journey. We hope Coffee Surf Co. becomes part of your daily adventure.
Thanks for checking us out. We’re glad you are here.
P.S. Don’t forget to live adventurously. Surf’s up.